In 2004, Ajmal Perfumes set up a new state-of-the-art manufacturing plant in Dubai in order to keep up with the region's increasing fragrance demands. Strategically located in Dubai's industrial area and built at a total cost of US$10 million, the 150,000-square foot facility houses manufacturing units, a fully automated packaging division and an extensive Research and Development (R&D) wing. Ajmal's plant serves as the fragrance house's main source for its complete product range including oriental and western fragrances as well as bath products. One of the best and one of its kind in the region, the plant explores new techniques to produce creative and quality raw materials and fragrances to meet changing customer preferences and current international trends.