Moisturize and strengthen your color-treated hair with Aveeno Blackberry & Quinoa Shampoo. This hair-strengthening shampoo helps promote a healthy scalp while preventing breakage and protecting your color-treated hair from fading. Great for color-treated hair, the blackberry and quinoa formula leaves hair feeling nourished and helps keep your color going strong. Part of the Aveeno Scalp Soothing Haircare Collection, this conditioner contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.