Specially formulated for dry, damaged and lifeless hair. Amino Protein and Vitamin B5 nutrients work deeply to help smooth, frizz-free hair. Shampoo with the addition of olive oil helps to nourish and lubricate, smooth the hair shaft, for smooth, shiny hair. Hair fibers are cared for from root to tip to stay soft, smooth and full of life for hair that stays naturally bouncy all day long in all weather conditions.