Smarties are the famous coated chocolate confectionery packed with SMART ideas for a more colorful world. They're all about color and imagination.

A long-time favorite in countries including the UK, France, Germany, Australia, South Africa and Canada, Smarties have held a special place in people's hearts since 1937.

We're continuing to make these delicious treats in a way that helps protect our world, and the joy of Smarties, for future generations. That means sustainably sourced cocoa and recyclable paper packaging – and no artificial colors or flavors, unlike the "other" smarties ?