MAX out your Retinol24. This Olay Regenerist Retinol 24 MAX Night Face Serum hydrates, smoothes & revives the skin's glow. This fragrance-free formula is packed with Olay’s most potent Retinoid + Vitamin B3 formula and comes with 40% more hydrating ingredients to leave the skin feeling even more hydrated. Apply Olay Retinol serum daily and see visible improvements in fine lines and wrinkles, smoothness, brightness, firming, dark spots, and pores. Unleash the skin's natural glow with Olay Regenerist Retinol24 MAX ultra-smoothing and anti aging serum that absorbs quickly and goes deep into skin's surface. The serum is suitable for mature skin. Use Olay Retinol skin serum daily for 28 days. (Vs Retinol24). Dermatologist approved.