Contains a strong anti-darkening active ingredient that strengthens the skins natural resistance. Without the discomfort of a sticky or oily cream, this product gives men fairer skin. Say goodbye to pollution and say hello to fairness with this face wash. One of the best skin whitening faces washes for men, it is enriched with the goodness of charcoal and icy clay complex which gives it the power of dual-action deep cleanse with a refreshing feel.