Sunsilk is a hair care brand produced by the Unilever group. In 2009 Sunsilk started working with a number of professional hair “experts” to develop new and improved products. Each hair “issue” variant links to an “expert” with the relevant specialist hair knowledge. The lineup also includes Jamal Hammadi for Black Shine, and Rita Hazan for Vibrant Colour. Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction. Ouidad for Defined Curls and Yuko Yamashita – inventor of the Japanese hair straightening process ‘YUKO’ – for Perfect Straight.