Vince Biotin & Keratin Shampoo is designed with a powerful combination of Biotin & Keratin that helps to prevent premature hair loss and damaged hair while helping to increase natural hair growth. It cleanses and removes buildup from the scalp, and assists to strengthen hair follicles and hair strands, to promote healthy hair and scalp. This anti-hair loss keratin shampoo also helps to reduce DHT and slows down the shedding process over time to reveal much healthier and thicker-looking hair.